Reference Number: SEO1022

The Role: 

We are looking for an SEO Specialist to join our growing Marketing Team and help propel our brand to exciting new levels. You ll need to be up to date on the latest best practices and will be responsible for all SEO activities including link building and keyword strategy, as well as analysing our existing website content and suggesting improvements we could make.

As part of the Marketing Team, you will work closely with the Content, Digital, and Development Teams, to ensure the content and web pages we produce are optimised and informed by comprehensive SEO analysis, helping our brand reach a wider portion of our target audience.  

The main responsibilities of the position include:

         Review and analyse company websites and setting up content optimisation metrics to increase organic search results

         Conduct keyword expansion research to identify gaps and setting up roadmaps for keyword optimisation projects to improve on-site SEO

         Monitor performance of company websites and propose SEO content strategies, in line with search engine best practices and to provide the most optimised user experience 

         Measure key SEO metrics like organic traffic, ranking positions, domain authority, conversion rates, and engagement metrics to provide recommendations for improvement

         Recommend market-specific SEO best practices for on-site content

         Work with the Content Team to ensure all content produced for company websites follows the latest SEO best practices for targeted keywords

         Prepare training materials and conducting training sessions on up-to-date SEO best practices

         Perform competition analyses to benchmark current SEO performance against competitors and devise strategies to surpass them

         Work with the Development Team to ensure SEO best practices are properly implemented on all developed code

         Conduct regular technical SEO audits and working with the Development Team to fix technical website issues that may negatively impact organic search rankings

         Search for opportunities to optimise website architecture, content, linking, and other factors, all in the interest of improving SEO positions for target keywords

         Determine measurable goals that demonstrate improvement in marketing efforts

 

 

 

Main requirements:

         Bachelor s degree in Digital Marketing or related field

         At least 3 years  experience in Content Marketing, SEO and SEM

         Experience in the financial industry will be considered a plus

         Solid understanding of performance marketing, conversion, and online customer acquisition 

         Experience working with Google Analytics, Semrush, Similarweb, and other keyword analysis & SEO 

research tools

         Knowledge of ranking factors and search engine algorithms

         Working knowledge of HTML, CSS, and JavaScript development and constraints

         Strong and passionate work ethic

         Effective time management in a professional setting 

         Able to collaborate and excel in a team environment

         Excellent written and verbal communication skills in English

 

Benefit from:

         Attractive remuneration package 

         Intellectually stimulating work environment

         Continuous personal development and international training opportunities

Type of employment: Full time

Location: Limassol, Greece or Remote

Please visit our website www.xm.com/careers to submit your online application for this position.