E-Commerce Growth Marketer 

Who are we?
Underdog Games is an independent board game publisher and the maker of games like Trekking the National Parks and Trekking the World. 

 

If you love the idea of working with a creative, candid, and remote team who is passionate about making strategic, family-friendly games, then keep reading. 

 

We re looking for a seasoned E-Commerce Growth Marketer who can bring a technical understanding of the software we use paired with a creative, strategic approach. We fiercely believe in constant improvement and learning, and we are happy to support the right person in this role as they grow their skillset. You will constantly be building funnels, optimizing our Shopify storefront, and more. You ll be working closely alongside our Director of Marketing on a daily basis. If you re looking to grow your E-commerce marketing chops in a fast-moving, startup environment - this is the place for you. If you thrive wearing many hats, love learning new things, and push yourself to constantly improve - this is the place for you.
 
 What will you be doing? 

       Building and optimizing funnels on a daily basis. You will own top of funnel ads, middle of funnel landing pages, and bottom of funnel conversion tactics. The two main channels for these funnels are Facebook Ads and Google PPC. 

       Comfortable setting KPIs, recording data and creating processes around constant improvement. 

       Work with cross-functional teams to help implement and test creative, ad copy and landing pages.

       Collaborate with leadership to define monthly, quarterly and annual budgets, goals and objectives.

       Conduct daily, monthly, quarterly, and seasonal sales reporting; provide selling recaps

       Direct asset creation and copywriting 

       Constantly manage split tests 

       Partner with the Customer Service team to create a positive user experience and cultivate positive reviews

 

 

       3-5+ years of hands-on E-commerce experience

       An understanding of E-commerce marketing strategy

       Plan and execute, from start to finish, a full range of successful paid media campaigns including paid search, shopping, display, video, and social media

       Able to make confident recommendations supported by data

       Demonstrated understanding of web technologies, analytics, and reporting

       Self-motivated with the ability to operate independently given direction and bring ideas and solutions to issues raised

       Strong analytical skills and a clear understanding of advertising metrics 

       Knowledge of conversion rate optimization 

       Knowledge of Google Ads, Google Merchant Center and Google Analytics

       Understanding of attribution & marketing funnels

       Mid - Expert level knowledgeable of Facebook advertising (minimum 1-2 years experience)

       Experience with Shopify and website conversion rate optimization

 

       A competitive salary 

       Entrepreneurial atmosphere but deeply rooted in modern, innovative methods like Jobs to Be Done, No Rules Rules, EOS, and more 

       A small, passionate team filled with genuine people who love what they do 

       Fully-remote position

       Health benefits 

       Extremely flexible schedule 

       Opportunity to grow this role specifically for you