Lucyd Media
Paid Media Growth Strategist
🌍 100% RemoteFull-Time
Posted February 20, 2023
Lucyd Media is an advertising agency driving customer acquisition for socially conscious brands throughout North America & Europe.
We focus on advertising socially conscious D2C wellness eCommerce brands, with a specialty in the compliant advertising of CBD and cannabis products.
Responsibilities
As the Growth Strategist you will be executing on the following:
- Planning, documentation and presentation of strategies for your investors.
- Identifying bottlenecks, troubleshooting and providing solutions to execute on investor accounts
- Playing the front-facing role and managing the overall client relationship, including cross-selling services
- Collaborating with the Onboarding specialist to ensure your investors are onboarded successfully
- In-Depth Strategic Planning of new client programs
- Overall investor performance and hitting set KPIs - testing, optimizing and scaling.
- Full Accountability for Leading and Managing your Team Pod (typically 2-3 support members), prioritizing their work and time allocated to each investor on a weekly and daily basis
- Following Lucyd s ad account best practice structures, testing rules and playbooks
- Project management of any additional assets that may need production - landing pages/funnel builds, questionnaire forms, messenger bot etc
- Writing ad copy that Eugene Schwartz would be proud of and driving the overall creative strategy on all accounts, with support from your creative team - are you a Digital Don Draper or Peggy Olsen we re looking for?
- Hitting deadlines and managing your team to do likewise
- Work with the Department Heads in improving processes and the overall performance of your team unit.
- Prepare and present detailed reporting for the client on a monthly basis
- A monthly Case Study on a client, campaign or split test
- Manage the clients ad spend as if it were your own.
- Assist in the training and progression of the junior members on our team
- Always staying up to date on the Paid Social Advertising industry (especially Facebook & IG) through groups, blogs and courses for the strategic benefit of your client account and the Right Hook team as a whole.
- You will hold yourself accountable for all aspects of your client accounts - wins and mistakes...and we re always learning from our mistakes!
Requirements
- 5+ years of eCommerce Marketing experience
- 3+ years of Facebook Advertising experience
- Proven track record of strong Facebook Ad Account Results & Experience Managing $50k+/month Ad Budgets
- Strong Excel/Google Sheets skills
- Excellent Productivity and Prioritization skills
- Elite communication skills - both written and verbal
- Team player with focus on clients success - we re here to elevate one another.
Role Type
- Employee
- 40 hours per week
- Working between EST and PST (North America)
- Remote with the potential for occasional on-site/off-site retreats
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