RPM Advertising

Social Media Specialist or Manager

🌍 100% RemoteFull-Time

Posted May 3, 2022

Paid Social Media (Facebook/Meta) Specialist or Manager We are currently seeking a Paid Social Media Specialist or Manager to be an essential part of our digital media team at RPM Advertising, a full-service advertising agency based in Chicago. We re looking for someone with experience in paid social advertising, particularly Facebook/Meta, to lead day-to-day execution and analytics (rather than social media content or community management.) This person would manage development, launch, and stewardship of paid social campaigns, reporting to our Associate Digital Director and collaborating with other digital and traditional media subject experts alike. This is a remote position without need for relocation and the majority of the agency operates on CST. Responsibilities   Candidate must have experience running ads in Facebook/Meta Ads Manager.   Collaborate with account, creative, and other digital/traditional media team members to strategically build paid social campaigns that work in conjunction with other media channels and tactics   Candidate should be able to recommend creative types, budgets, targeting approaches, and flighting   Candidate will present to internal and client audiences   QA and traffic paid social campaigns   Monitor and optimize performance   Candidate will track KPIs across platforms and campaigns, making adjustments to maximize desired results   Contribute to reporting and analytics   Candidate will share metrics, insights and platform performance exports for reports such as impressions, clicks, and conversions   Oversee paid social channel billing   Candidate will work with agency Accounts Payable to ensure proper budget management   Ideally candidate should have experience with Facebook/Meta Business Suite and Facebook/Meta Pixels & Conversions API. Skills/Requirements:   Minimum of 1-2 years of experience operating in Facebook/Meta Ads Manager   Ability to work independently (and remotely), as well as in a team environment   Proficiency in Microsoft Excel, Word, and PowerPoint   Demonstration of problem solving and critical thinking   Title and salary commensurate to experience   Additional social platform experience not necessary but a plus (Twitter, LinkedIn).

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